Sport, specifically motorsport, has always been part of Daniel Hechter’s DNA.
In the ’80s, the brand left a footprint in the 24 Heures du Mans by having a car under its name and sponsoring the Larousse F1 Team.
In providing Renault F1 Team with all their travel outfits and becoming their official sponsor last year, Daniel Hechter reaffirms its passion for high-performance sport.
Cyril Abiteboul, Managing Director, Renault Sport Racing:
“So much of Formula 1 is related to image and brand perception so this new relationship with DANIEL HECHTER means we can truly show our unique savoir-vivre. We both embrace the international nature of F1 as a sport and this shared passion and French heritage means our brands have a natural synergy. We are looking forward to a long and fruitful partnership, bringing a further French touch to Formula 1.”
Loïc Lemarchand, Deputy General Director of DANIEL HECHTER:
“With its Parisian roots, the DANIEL HECHTER brand embodies the French style of life. The HECHTER silhouette is elegant, chic, urban and relaxed. Our brand radiates this art of living across five continents, so has a natural synergy with Formula 1 and Renault F1 Team. Together we reflect the team spirit and dynamism of sport and we are truly excited about this new long term relationship.”